TikTok Lessons Part 1: To TikTok, Or Not To TikTok, That Is The Question Greetings fellow music professionals. My name is Liam Cassel, aka Will Hilburn. I am a musician from the midwest United States, and I have been playing guitar since I was a teenager. My passion for music has led me on many […]
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Blog, Internet, Music Industry, TIKTOK
TikTok’s New Pathway To Artist Success In The Music Industry: A Blog Series: Part 2
18
Oct
Oct
TikTok Lessons Part 2: Jingles To Singles (Viral Music On TikTok) As we have previously discussed, music is vital to the functionality of the TikTok space. But what kinds of music are we talking about here? First of all let’s discuss genres on the platform, and then we can discuss the specific nuances that users […]
Blog, Internet, Music Industry, TIKTOK
TikTok’s New Pathway To Artist Success In The Music Industry: A Blog Series: Part 3
18
Oct
Oct
TikTok Lessons Part 3: Neighbors & Labors (Community & Content Strategy On TikTok) Upon first glance, the process of becoming an immersed member of the TikTok community can seem like a daunting task. However, as with any journey, it begins with the first step. In the case of TikTok, that simply means downloading the app […]
Blog, Internet, Music Industry, Spotify, TIKTOK
TikTok’s New Pathway To Artist Success In The Music Industry: A Blog Series: Part 4
18
Oct
Oct
TikTok Lessons Part 4: The Modern Music Dynamic As we have already discussed, TikTok music marketing not only affects brand awareness, user’s purchase behaviors, and buying intentions, it can also lead an artist to success within the music industry as a whole. So how does this work exactly? Well, in this final blog, in the […]
Blog, Internet, Music Industry, TIKTOK
Rising Above The Noise Floor #5: TikTok & The Modern Music Industry
02
May
May
The age of digital piracy took a heavy toll on the music industry in the early 2000s. Illegal file-sharing left a great crater where CD sales used to tower. In 1999 that tower stood over $14 billion dollars high, yet in the two decade aftermath, music sales plummeted to half of that amount. These were […]
Blog, Internet, Music Industry
Rising Above The Noise Floor #4: The Early Days of Internet & Music Business
30
Apr
Apr
At the cusp of the twenty-first century, the record industry went through vast transformations. Technology was once again at the helm of the ship, and the compass was pointed towards disastrous change for those resting in first class. With CDs peaking, in what seemed a golden age for music sales, record executives were on top […]
29
Apr
Apr
I can still recall my first encounter with MTV. It was a video by Duran Duran called Hungry Like A Wolf. My sister and I had pleaded with our mother to get cable, just so that we could consume MTV culture twenty-four-seven. On that day in June of 1983 we huddled around the tv to […]
28
Apr
Apr
The first piece of music to ever be recorded was Mary Had A Little Lamb. According to a PBS chronology, Thomas Edison discovered a means of recording audio during some experimentation with a telegraph machine in 1877. “By the end of the year…”, Edison invents his phonograph and, “…becomes the first inventor to successfully record […]
27
Apr
Apr
The world is changing at an extraordinary pace, and the music industry is no exception. To survive and thrive in the modern landscape of music business is to be a creature of exceptional resilience and adaptiveness. As we have all witnessed over the past few decades, both as consumers and creators, the ways in which […]
