Tag Archives: Spotify

TikTok’s New Pathway To Artist Success In The Music Industry: A Blog Series: Part 1

TikTok Lessons Part 1: To TikTok, Or Not To TikTok, That Is The Question Greetings fellow music professionals. My name is Liam Cassel, aka Will Hilburn. I am a musician from the midwest United States, and I have been playing guitar since I was a teenager. My passion for music has led me on many […]

TikTok’s New Pathway To Artist Success In The Music Industry: A Blog Series: Part 4

TikTok Lessons Part 4: The Modern Music Dynamic As we have already discussed, TikTok music marketing not only affects brand awareness, user’s purchase behaviors, and buying intentions, it can also lead an artist to success within the music industry as a whole. So how does this work exactly? Well, in this final blog, in the […]